SOCIAL-FIRST

STORYTELLER

shaping brand relevance through strategic planning, collaborative partnerships, and cultural fluency

previous brands

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what i do

I help brands show up with intention, building social strategies that connect culture to community, and content to measurable growth.

  • Working cross-functionally with creative, paid, and brand teams, I develop the frameworks that keep brands showing up consistently and meaningfully.

    • Develop and execute brand and social strategies that secure a meaningful, consistent presence across all platforms

    • Create and manage content calendars, editorial plans, and platform-specific campaign strategies

    • Unite cross-functional teams to synchronize creative, paid, and brand efforts for optimal results

  • Collaborating closely with creative teams, I concept and oversee the production of platform-native content that earns attention.

    • Craft, develop, and deliver platform-native content that sparks engagement and builds brand recognition

    • Direct in-store shoots, behind-the-scenes content, product launches, and key brand partnerships

    • Produce content featured on major platforms such as Nike’s Instagram, CBS Sports commercials, Times Square Billboards, and Discovery Channel programming

  • Together with community managers and brand stakeholders, I build thriving brand communities beyond a posting schedule.

    • Design and deploy systems to nurture prosperous brand communities

    • Develop engagement guidelines, escalation protocols, and influencer programs

    • Establish mentorship structures to keep community teams consistent, effective, and on-brand at scale

  • Partnering with analytics and media teams, I track what matters and translate data into decisions.

    • Track key performance metrics and convert insights into strategic actions

    • Conduct social listening, assess sentiment, and report on campaign effectiveness to determine what delivers results

    • Drive actionable recommendations for continuous growth, investment, and optimization

my story

My goal is to help clients authentically grow their audience and unleash their potential through social-first strategies that reinforce customer value and brand affinity.

With a background in music and cultural studies, as well as an interest in Instagram's creator economy, I quickly recognized the importance of nurturing communities. After picking up a camera and collaborating with businesses in my hometown to organize photography meetups, I was honored to receive the city's first Social Media Community Champion award, which solidified my passion.

I then moved from Michigan to Seattle to manage content production for a church while developing my freelance portfolio. My love for social media ultimately led me to DirtFish, where I helped grow their rally racing community in collaboration with experts at Subaru Motorsports. While there, I earned a Master's Certificate in Content Strategy from the University of Washington to hone in on why we create.

Since relocating to Los Angeles in 2019, I've had the privilege of building social and digital strategies and campaigns with some of the industry's biggest brands and brightest marketers.

I'm dedicated to fostering human connections and creating supportive communities through empathetic storytelling and shared values. 🖤