SOCIAL-FIRST

ARCHITECT

shaping brand relevance through social strategy, collaborative storytelling, and digital fluency

previous brands

view work

what i do

I specialize in strengthening brand and consumer relationships through intentional content activations.

Here’s what that looks like:

    • Analyze website and social media analytics to identify audience behavior and preferences

    • Utilize SEO tools to research keywords and search trends

    • Run surveys, focus groups, and interviews to gather insights from the target audience & stakeholders

    • Keep up-to-date with industry news and trends to inform strategy development

    • Ensure goals are specific, measurable, attainable, relevant, and time-bound

    • Align goals with the organization's mission, values, and overall business objectives

    • Research and select appropriate marketing channels and tactics to reach the target audience

    • Communicate goals and KPIs to stakeholders and team members to ensure everyone is aligned

    • Brief creative partners and aggregate content activation concepts

    • Develop a social media plan outlining frequency, content types, and platforms

    • Conduct website audits to identify opportunities for optimization and improvement

    • Create a content calendar to plan and organize content creation and distribution

    • Create high-quality, engaging content that aligns with the brand voice and resonates with the target audience

    • Instruct community managers on management tools to schedule posts and engage with followers

    • Conduct A/B testing to identify the most effective tactics and messaging

    • Continuously test and experiment with new tactics and channels to stay ahead of the competition

    • Track KPIs regularly and consistently to identify trends and patterns

    • Conduct regular analysis to identify areas for improvement and optimization

    • Communicate performance results to stakeholders and team members to ensure accountability and transparency

    • Utilize performance insights to inform future strategy development and planning.

    • Train and oversee community managers and jr. strategists

    • Source and contract third-party vendors

    • Develop brand & influencer relationships

my story

My goal is to help clients authentically grow their audience and unleash their potential through social-first strategies that reinforce customer value and brand affinity.

With a background in music and cultural studies, as well as an interest in Instagram's creator economy, I quickly recognized the importance of nurturing communities. After picking up a camera and collaborating with businesses in my hometown to organize photography meetups, I was honored to receive the city's first Social Media Community Champion award, which solidified my passion.

I then moved from Michigan to Seattle to manage content production for a church while developing my freelance portfolio. My love for social media ultimately led me to DirtFish, where I helped grow their rally racing community in collaboration with experts at Subaru Motorsports. While there, I earned a Master's Certificate in Content Strategy from the University of Washington to hone in on why we create.

Since relocating to Los Angeles in 2019, I've had the privilege of building social and digital strategies and campaigns with some of the industry's biggest brands and brightest marketers.

I'm dedicated to fostering human connections and creating supportive communities through empathetic storytelling and shared values. 🖤