CREATIVE MARKETING

STRATEGIST

leveraging digital channels and technologies to achieve meaningful marketing objectives

previous brands

view work

what i do

I specialize in strengthening brand and consumer relationships through intentional content activations. Here’s what that looks like:

    • Analyze website and social media analytics to identify audience behavior and preferences

    • Utilize SEO tools to research keywords and search trends

    • Run surveys, focus groups, and interviews to gather insights from the target audience & stakeholders

    • Keep up-to-date with industry news and trends to inform strategy development

    • Ensure goals are specific, measurable, attainable, relevant, and time-bound

    • Align goals with the organization's mission, values, and overall business objectives

    • Research and select appropriate marketing channels and tactics to reach the target audience

    • Communicate goals and KPIs to stakeholders and team members to ensure everyone is aligned

    • Brief creative partners and aggregate content activation concepts

    • Develop a social media plan outlining frequency, content types, and platforms

    • Conduct website audits to identify opportunities for optimization and improvement

    • Create a content calendar to plan and organize content creation and distribution

    • Create high-quality, engaging content that aligns with the brand voice and resonates with the target audience

    • Instruct community managers on management tools to schedule posts and engage with followers

    • Conduct A/B testing to identify the most effective tactics and messaging

    • Continuously test and experiment with new tactics and channels to stay ahead of the competition

    • Track KPIs regularly and consistently to identify trends and patterns

    • Conduct regular analysis to identify areas for improvement and optimization

    • Communicate performance results to stakeholders and team members to ensure accountability and transparency

    • Utilize performance insights to inform future strategy development and planning.

my story

I'm passionate about human connection and building supportive communities through empathetic storytelling and shared values.

From my background in music and cultural studies and fascination with Instagram's creator community, I learned early the importance of fostering localized communities. After partnering with businesses in my hometown to host photography meetups, I received the city's first social media community champion award, and my fixation solidified.

I relocated from Michigan to Seattle to oversee production and social media for a church while starting my freelance work. My passion for content creation eventually led me to DirtFish, where I developed the rally racing community and collaborated with partners like Subaru of America and Red Bull. While there, I earned a Master's Certificate in Content Strategy from the University of Washington.

Now based in Los Angeles, I've had the privilege to build digital strategies and produce campaigns with some of the industry's biggest brands and brightest marketers. My primary goal is to help clients develop their audience and foster relationships through creative content, reinforcing customer value and brand affinity. 🖤